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Nike Men's Training
' Train With Purpose '

Train with purpose: Honouring all the work that every athlete puts in outside of their own discipline, so they’re ready for the big day. This cross-category campaign tells the stories of two athletes — a footballer and a basketball player — representing two key sales areas for the brand, and showing how diverse but targeted training helps them raise their game. An inspiration-led editorial campaign that brings their mental and physical journeys to life from gearing up to training and recovery.

Adam and Youngson Image.
Adam and Youngson Image.
Adam and Youngson Image.
Adam and Youngson Image.
Adam and Youngson Image.
Adam and Youngson Image.
Adam and Youngson Image.
Adam and Youngson Image.
Adam and Youngson Image.