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B&B Italia
Atoll Collection

A 360 campaigin spaning editorial, digital assets and environments — inspired by the modularity of the Atoll’s design and its connection to nature. The movement and ever-evolving formations of the coral reef, which evolves and adapts to its space became the focal point of the visual language.

To evolve and modernise B&B Italia’s marketing and attract a new demographic of consumers, with a focus on the Atoll collection by Antonio Citterio.

Adam and Youngson Image.
Adam and Youngson Image.
Adam and Youngson Image.
Adam and Youngson Image.
Adam and Youngson Image.
Adam and Youngson Image.