B&B Italia
Atoll Collection
A 360 campaigin spaning editorial, digital assets and environments — inspired by the modularity of the Atoll’s design and its connection to nature. The movement and ever-evolving formations of the coral reef, which evolves and adapts to its space became the focal point of the visual language.
To evolve and modernise B&B Italia’s marketing and attract a new demographic of consumers, with a focus on the Atoll collection by Antonio Citterio.





