To evolve and modernise B&B Italia’s marketing and attract a new demographic of consumers, with a focus on the Atoll collection by Antonio Citterio.

A 360 campaigin spaning editorial, digital assets and environments — inspired by the modularity of the Atoll’s design and its connection to nature. The movement and ever-evolving formations of the coral reef, which evolves and adapts to its space became the focal point of the visual language.

Atoll Collection

' TrueCloud ™ ' 

' Made To Step Outside '

' Temple of Sin '

' Safari Exclusive '

' JUMP '

' SEE FOR YOURSELF ' 

' Fifth Avenue NY. Store '

' Train With Purpose '

' Disrupt Your Space '

' Air Zoom Spiridon Exclusive '

' 7 Deadly Sins @ Selfridges  '

' Retail Campaign '

' Experiential Retail Design '

' Dry Anywhere '